Stephanie's team implemented a federated search to boost user satisfaction and e-commerce sales.
The online community that Stephanie helped launch won the best launch of the year by Higher Logic.
Stephanie led a project to implement cross-property Google Analytics tracking using Google Tag Manager.
How do you celebrate a year-long Centennial on social media? With a well-designed strategy targeting your audience.
Search analytics showed that users were searching for content housed in a separate CMS and in our store. Mapping out the user's journey, we created an intuitive UI to help the user expand their search results and find what they were looking for.
As a membership organization, content is one of the most valuable member benefits. Federated search helps connect our members with the content they need and drives e-commerce to the store.
Stephanie presented a workshop about using search analytics to inform a content development strategy at the 2018 Coveo Impact Conference. She used real examples from this project and provided attendees ideas they could implement.
With multiple properties each with unique Google Analytics accounts, we couldn't track how users interacted with our sites
We partnered with a vendor who helped implement Google Tag Manager so we'd be able to track the user journey across properties.
Stephanie's team can now answer granular questions about our users, we can test and enhance our sites, and we can easily set and monitor goals.
The strategy for social media had to sustain engagement throughout the year without audience fatigue. Stephanie developed a calendar of content that would instill excitement and pride in the audience. Stephanie helped build a Centennial-themed website, produced short historical videos and multimedia packages, and worked with an editorial archive team to select artifacts from the profession's 100-year history.